Recipe clarity
Ingredients and steps should be written in plain language with timing, visual cues, and rescue tips.
Standards
Useful content earns trust
The site should help people cook, learn, plan, and share without burying the useful part under ads or generic filler.
Editorial rules
Technique value
Every recipe should teach one transferable idea instead of only listing instructions.
Plating and photo layer
Every meal should include a practical finish strategy and a simple iPhone photo cue.
Sponsor integrity
Sponsor placements must be labeled, relevant, and kept out of active cooking steps.
Updates
Pages should be revised when recipes, product recommendations, app pricing, or content structure changes.
Corrections
Contact links should make it easy to flag unclear instructions, broken links, or outdated guidance.