Ads should respect the cooking moment

Ginger & Onion only makes room for partners when the recommendation helps the cook shop, prep, store, plate, or learn.

Partner rules

Sponsor placements should match what the cook is trying to do: cook fast, learn a skill, prep ahead, or use what they have.

Paid placements, sponsor shelves, and partner recommendations should be plainly labeled.

Cooking mode and active recipe steps should remain clean while a hot pan is involved.

Good fits include pantry staples, storage, bowls, knives, boards, sheet pans, lighting, and grocery tools.

Recipe discovery: Reserved placements beside search, filters, and recipe collections where visitors are deciding what to cook.
Contextual recipe pages: Partner slots after the recipe promise and before technique notes, away from active step-by-step cooking.
Grocery intent: Future shelves for pantry staples, meal prep containers, grocery tools, and shoppable ingredient bundles.
Evergreen education: Technique and guide pages for brands that want durable, search-driven exposure rather than a fleeting post.
Read the editorial standards.